How Brigade Transformed Real Estate Marketing with FirstHive CDP
Автор: FirstHive
Загружено: 2026-01-12
Просмотров: 30
Описание:
In this customer success story, Smarajit Mishra, Sr. VP – Marketing & CX, Brigade Group, shares how Brigade elevated its residential marketing using FirstHive’s Customer Data Platform.
In real estate, where buyer journeys span digital research and in-person interactions, a unified customer view is critical. Smarajit explains how FirstHive helped Brigade break down data silos across CRM, campaigns, partner networks, and offline touchpoints — creating a single, actionable customer profile.
“In real estate, where journeys span digital and on-ground interactions, a unified customer view is essential. That’s where FirstHive has made a real impact — helping us connect the dots across channels and drive smarter engagement for better conversions.”
— Smarajit Mishra, Sr. VP – Marketing & CX, Brigade Group
What you’ll learn:
✅ Unifying online & offline customer journeys
✅ Running targeted, high-impact campaigns
✅ Improving lead quality & conversions
✅ Faster campaign execution with marketer self-serve
Learn more or sign up here: https://firsthive.com/sign-up/
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