Feeding Google Ads with Retention & Loyalty Data: An Ecommerce (Shopify) Guide

Описание: In this video, I'm going to show you how to feed Google Ads with high-clv customer lists derived from purchase data in order to increase CLV with re-marketing campaigns.

We're going to use Shopify as an example and create re-marketing lists for Google Customer Match with Python based on data we extract from the Shopify API.

The code specifically shows how to extract data from Shopify, transform the data and create new data frames with CLV predictions.

How Google Customer Match works:
https://support.google.com/google-ads...


How to extract data from the Shopify API:
   • How to Extract Any Shopify Data With One S...  

How to upload and format customer lists:
https://support.google.com/google-ads...


The Google Ads API Python library
https://github.com/googleads/google-a...

▬▬▬▬▬▬ V I D E O C H A P T E R S & T I M E S T A M P S ▬▬▬▬▬▬

0:00 Introduction and video overview

0:31 Understanding Google Customer Match

1:20 Activation retention and customer behavior

2:55 Preparing lists for Google Customer Match

4:53 Uploading data and automation