From expertise to impact: how House of Soil was built - conversation with brand stylist Jenee Naquin
Автор: Anna Paltseva
Загружено: 2026-02-06
Просмотров: 26
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What if expertise alone isn’t enough anymore?
At SYNKD Live, brand strategist Jenee Naquin and urban soil scientist Anna Paltseva sit down for a fireside conversation on how House of Soil was built, and why professionals cannot afford to stay invisible.
For a long time, strong work felt like it should speak for itself. Today, leadership also means knowing how to share what you know in ways people can actually understand and use. Anna talks about moving beyond academic spaces to connect soil science, fashion, and everyday life, turning complex research into practical, public knowledge.
In this conversation, they explore:
• Why clarity matters more than posting all the time
• How visual consistency builds trust
• Social media as a tool for expert leadership, not influencer culture
• Positioning your expertise so the right people find you
• Expanding your impact beyond traditional professional circles
This is a grounded discussion about responsibility, communication, and using modern platforms to make real knowledge visible.
If you are a professional who knows your work matters, but wants it to reach further, this one is for you.
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