Internet of Stupid Things: Learning from the 1st generation of consumer IoT products | Eddie Tsai
Автор: Startup Launchpad
Загружено: 2017-11-21
Просмотров: 126
Описание:
Eddie Tsai is in charge of business innovation at WearWare, part of Fung Group. He knows a thing or two about innovation, so he's sharing some advice to help startups keep their smart products from being stupid.
Main takeaways:
• Making an everyday item connected does not necessarily make it smart. Many devices like connected trash cans and salt dispensers do not improve anything.
• Products should be desirable and meet a consumer need.
• Skiing and snowboarding accessories were a problem because people don’t always want to listen to music when going down a slope and cold is bad for batteries. Consumers value this as a social activity, though, and smart products that tap into connecting users with friends on the slopes are more valuable.
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