MARKETING CONNECTED | Agency Agenda: Amrita Randhawa talks acquisitions and Publicis’ AI play
Автор: Marketing Interactive
Загружено: 2025-12-09
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In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network.
She unpacks why 80% of media dollars in the region are now AI-driven, and how Publicis’ decade-long US$12 billion investment in data and tech is powering its competitive edge. Amrita also touches on the group’s acquisition of Hepmil and what it means for strengthening social and influence capabilities.
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