Redefine Medical Affairs Impact: Turn Activities into Real-World Outcomes

Описание: Medical Affairs is no longer measured by activity alone—it’s measured by outcomes.

👉 Access a free excerpt of our "CNS Medical Affairs Impact Equation" report here: https://www.best-in-class.com/rw523.htm

👉 Access a free excerpt of our "Rare Disease Medical Affairs Impact Equation" report here: https://www.best-in-class.com/rw524.htm

In this video, we explore how Medical Affairs teams are redefining impact by linking day-to-day activities to the outcomes that matter most across the product lifecycle. Drawing on insights across CNS and rare-disease therapeutic areas, the discussion highlights how organizations are moving beyond traditional metrics to outcome-driven measurement strategies.

In this video, you’ll learn:

Which Medical Affairs activities are most closely linked to real-world outcomes

How leading and lagging indicators work together to demonstrate value

Why lifecycle-aligned measurement is critical for launch and mature products

Where organizations struggle to connect activities to outcomes—and how that gap can be closed

The research behind this video explores:

Medical Affairs leading and lagging indicators

Strategic impact measurement frameworks

Real-world data integration and linkability

Medical insights, launch success, and KPI evolution

Developed by Best Practices, LLC, this client-driven research reflects how innovative organizations are strengthening Medical Affairs’ value narrative.

For custom solutions or deeper insights, contact us at [email protected]

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