Rappers Who Own Their Masters: Russ, 21 Savage, and More! (2021)

Описание: The Top 20 Songwriting Secrets of Professional Rappers (FREE VIDEO COURSE): https://www.howtorapnetwork.com/songw...

--

In today's video, we answer the question "Which rappers own their own masters?" and discuss the business moves and music marketing secrets of rappers who own their masters. If you're a rapper who wants to own your masters and want to see how the greats did it, this video on how to own your own masters in rap will be of great value to you. Enjoy!

--

FULL ARTICLE ON THIS TOPIC: https://rapgamenow.com/which-rappers-...

--

Co-written with Jason Cuthbert

When you hear Kanye West passionately plead for musical artists to own their masters, what exactly is he talking about?

To spell it out simple and plain, a “master recording” refers to the underlying rights to a song.

Steaming revenue, album sales, even movie and television appearances of a rapper’s songs are licensed by whoever holds the rights to the master recording.

In fact, if record labels own the “masters” to rappers’ tracks, they control the financial gains of those recordings, in the present tense and in the future.

Since Kanye is pushing for rappers to be able to legally reclaim the rights to their master recordings, something they rarely possess in the music industry, which rappers own their masters already?

10. King Von

Chicago’s recently deceased rapper King Von’s succumbed to an early demise.

But thankfully for his family’s sake, King Von handled his business while he was alive and owned his masters to his music.

King Von’s manager Track told DJ Akademiks in an interview that the Chi-Town rising star wasn’t contractually signed to any record labels, he merely had musical project obligations to fulfill with Empire Distribution:

“He owns all his masters. He wasn’t an artist that sold his publishing. So, everything belongs to him…It’s a blessing from God because his kids and his family will be good for the rest of they life…As a team, our number one focus is to make sure that his immediate family is taken care of. His mom. You know, his sisters, his brothers. Von had two kids…Just making sure they got a trust. Trust funds. Whatever income.”

9. Russ

The Italian American hit machine Russ has made his name by making it known that he writes, records, produces, even mixes and masters his own music.

Being such an early adopter of the independent movement in the streaming era, it should come as no surprise that Russ is a rapper that owns his masters.

To inspire his supporters to follow in his footsteps, Russ even shared his monthly revenue streaming numbers by posting his TuneCore reports on his Instagram account:

“First platinum plaque on my TuneCore…”There’s still money in selling music. You just have to own it.”

Russ revealed that he has been averaging about $100,000 a week thanks to his prolific output of music that he actually owns the masters to.

Russ has many platinum monsters like “Losin Control,” “What They Want, “Missing You Crazy,” and “Ain’t Nobody Takin’ My Baby” under his belt that have been lucrative cash cows for him.

8. Tory Lanez

Canadian rap star Tory Lanez may have been engulfed in scorching hot controversy in 2020 involving Megan Thee Stallion.

But just before all of that negativity unfolded, Tory Lanez took to Instagram in May of 2020 to announce his freedom from his record label, and you guessed it, owning his masters:

“I waited and calculated for 4 years… TO BE MY OWN BOSS … I OWN all my masters/publishing/royalties etc … This may not mean nothing to y’all, BUT SEEING MY RECORD LABEL AT THE BOTTOM UNATTACHED to a Major label is what we have worked this hard for …#TemperatureRising ON EVERY MAJOR PLATFORM OUT NOW!!!”

Tory further drove home the point that he was the rightful master of his masters during an interview with Genius:

“To be 100 percent, there’s so many labels offering me so much money, like millions of dollars… I’ve gotten offers that are life-changing offers, but I don’t care. I already own my masters.”

7. 21 Savage

The Atlanta, via the United Kingdom, rapper 21 Savage has been the hard-working architect of smash hits like “A Lot,” “Bank Account,” “X,” and “No Heart”

Believe it or not, back in 2016, 21 Savage signed a record deal with Epic Records that permitted him to actually retain one hundred percent ownership of his masters, which he confirmed on Twitter by tweeting: ‘I own 100% of my masters.’

Just imagine how profitable 21’s situation must be, keeping his publishing rights all for himself, while still benefitting from the major label muscle that expands his global exposure.

FULL ARTICLE CONTINUED: https://rapgamenow.com/which-rappers-...