This Was Personal | Building Evolution Skincare

Описание: I’m Kenneth McLaurin, founder of Evolution Skincare—a plant-powered, science-backed skincare brand created to support sensitive skin, dark spots, and hyperpigmentation.

Skin By Ken didn’t happen overnight—and it didn’t happen without challenges.

In this video, I share the full story behind building Evolution Skincare: why I chose skincare, how my experience with cystic acne and hyperpigmentation shaped the mission, and what it’s really been like creating a science-backed, plant-powered skincare brand from the ground up.

From years of trial and error to discovering dermatologist-approved skincare education, to researching, formulating, testing, launching, and navigating real setbacks—this video offers a comprehensive look at the evolution behind the brand.

You’ll see:
• What sparked my passion for skincare
• How acne and hyperpigmentation influenced product development
• The science + botanical synergy behind each formula
• Behind-the-scenes of manufacturing, clinical studies, and launch
• The realities of building a skincare brand through pivots and persistence
This isn’t a highlight reel. It’s the real process—past, present, and evolving.

Thank you for being here.
— Kenneth

Chapters:
00:00 – Welcome!
02:28 – My Skin Journey: From Acne to Purpose
07:00 – How Evolution Skincare Got Started
11:33 – Radiance Reset Cleanser Demo
14:46 – Power Surge Serum Demo
17:25 – Gold Luxe Cream Demo
19:09 – Where to Shop & Next Steps
19:50 – Thank you!