First-Party Data Explained: Why Modern Marketing Is Changing
Автор: Course-Matrix
Загружено: 2025-12-15
Просмотров: 702
Описание:
Marketing is changing fast.
With third-party cookies disappearing and privacy regulations increasing, businesses can no longer rely on old tracking methods.
In this video, we explain first-party data — what it is, why it matters, and how it is shaping the future of ethical, effective marketing.
You’ll learn:
• What first-party data really means
• How it differs from third-party cookies
• Why it’s more accurate and privacy-friendly
• Why educational companies benefit the most from it
This video is designed for beginners, students, and professionals who want to understand modern marketing fundamentals without jargon.
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