Google Ads Did it Again

Описание: Google ads just changed how they spend your budget — and most advertisers won't even notice. Starting March 2026, Google Ads will now proactively attempt to spend up to 30.4x your daily budget, even if you use ad scheduling. That means your $100/day weekend campaign could cost you $1,600/month instead of $800.

In this video, I break down exactly what changed, show you Google's own confusing email, and give you the 3 steps to protect your budget — including the exact daily budget formula you need to use right now.

⚠️ This change affects ANY campaign using ad scheduling — weekends only, weekdays only, or business hours only. Google confirmed it's rolling out in waves. If you got the email, it's already live.

📊 The Fix (skip here if you need it now): 5:36

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⏱️ TIMESTAMPS
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0:00 — Google screwed over advertisers again
0:35 — How your budget USED to work (the before)
1:10 — What Google just changed (the after)
1:58 — The math: $800 → $1,600 overnight
2:45 — The confusing email Google sent you
3:06 — "Remains" vs "Proactively attempt" — read the fine print
3:46 — Who is affected? (check if this applies to you)
4:14 — 3 things to protect your budget
4:29 — The pattern: why Google keeps doing this
5:36 — Fix #1: The daily budget formula (this is the important one)
6:13 — Weekend campaigns → set $50, not $100
7:11 — Weekday campaigns → set $72, not $110
7:19 — Why the formula is different (the 15-day threshold)
7:51 — Fix #2: Check your inbox
8:03 — Fix #3: Monitor your spend for 30 days
8:20 — The bigger picture
8:44 — But this isn't the only lie hiding in your dashboard...

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🔗 RESOURCES
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📩 Ginny Marvin's post (Google Ads Liaison):
📄 Google's official support page on daily budgets: https://support.google.com/google-ads...
📰 Search Engine Land coverage: https://searchengineland.com/google-t...

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📐 THE FORMULAS
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Weekend/few-day campaigns (less than 15 active days):
→ Monthly Goal ÷ (Active Days × 2) = New Daily Budget
→ Example: $800 ÷ (8 × 2) = $50/day

Weekday/many-day campaigns (15+ active days):
→ Monthly Goal ÷ 30.4 = New Daily Budget
→ Example: $2,200 ÷ 30.4 = $72/day

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