Be Memorable, Not a Memory: How Tech Helps Clubs Stay Relevant

Описание: In the face of growing competition from digital fitness offerings, health club operators need to innovate to create memorable experiences to stay relevant with their members and prospects.

Why?

Not everyone will go to the gym, but they will engage with digital fitness in one way or another – especially on mobile devices! The challenge for club operators is how to successfully implement a digital membership plan that caters to these digital members (and prospective members).

This is a big business growth opportunity for operators that can be used to appeal to a far broader audience, without undermining a club’s existing business. That’s why we’ve invited Paul Bowman, CEO, Wexer to lead a session on how Wexer is helping health club operators create digital membership offerings and best practices any club can follow to target and engage with digital members.

Paul’s free educational webinar is tailored to general managers, membership leads, information technologists, and sales staff. During this session, Paul will discuss:

• The role of mobile apps
• Key performance indicators and
• How the mobile phone becomes the digital membership key – driving personalization of the fitness experience through data – and allowing the club to remain relevant 24/7, becoming the hub of expertise, advice, content creation, and in-person experiences.
• Tips on changing the way your members engage with your fitness brand
• Operational, technology, and staffing best practices from how to leverage group fitness schedules to the power of in-app purchases

You won’t want to miss this session. Register now. Space is limited.

This session is part of the annual Motionsoft Technology Summit's digital education series. The webinar series is free to all club professionals.