Nio Stock News! Mercedes just Reported 19%..

Описание: The 19% decline in Mercedes-Benz's 2025 China sales stands in sharp contrast to Nio's performance during the same period. While Mercedes struggled with a shifting market and competition, Nio reported record growth driven by hit SUV models.

Metric Nio (2025) Mercedes-Benz (China, 2025)
Key Sales Trend Strong overall growth Significant decline
Annual Volume 326,028 total deliveries 551,900 passenger cars
Year-on-Year Change +46.9% -19%
Main Drivers ES8 SUV & ONVO L90 SUV Market share decline for cars priced above RMB 400,000
Electric Vehicle Sales All 326,028 deliveries are EVs 168,800 global BEV sales (9.37% of total, down 9%)
📈 Nio's Growth vs. Mercedes's Struggle

Nio's growth in 2025 was powered by new and refreshed SUVs: the redesigned ES8 premium SUV (which became a best-seller in its category) and the more affordable ONVO L90. The company also benefited from its multi-brand strategy (Nio, ONVO, FIREFLY) that targets different price segments.

Conversely, Mercedes faced two primary challenges:

Shifting Market Structure: The high-end car market in China contracted in 2025, with the segment for cars priced above RMB 400,000 losing market share.
Intense Local Competition: The report mentions increased competition from sophisticated domestic Chinese EV makers, which pressured traditional luxury brands.
🧭 Market Outlook & Next Moves

Both companies have ambitious plans for 2026:

Nio aims for a more pragmatic growth path, focusing on operational efficiency and targeting 40-50% year-on-year sales growth in 2026. A key goal is achieving its first annual (non-GAAP) profit.
Mercedes-Benz plans to counter its decline with a major product offensive, introducing over 15 new and refreshed models in China in 2026 to revive sales.

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