The $100K Trap: Why Most Freelancers Never Scale

Описание: Most freelancers don’t get stuck at $100K because they aren’t good enough — they get stuck because of three structural mistakes.
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Most freelance and consulting businesses plateau somewhere between $80K and $150K a year. You’re busy, you have clients, and on paper you’re “doing well” — but the business still feels fragile and your income is tightly coupled to how many hours you can work.

In this video, I break down why that $100K plateau exists and the three structural mistakes that keep smart freelancers and consultants trapped there:

• Shiny object syndrome – constantly changing niches, offers, and tactics, which resets momentum every time it starts to build
• Analysis paralysis – trying to think your way into perfect positioning instead of getting real market feedback from actual buyers
• Saying yes to everything – filling your calendar with low-leverage work instead of creating the focus needed to specialize and build a repeatable system

This isn’t about working harder, grinding more, or raising your hourly rate by 10%.
It’s about understanding why your current structure caps your income — and how narrowing your focus, committing to a specific problem, and owning a process allows demand to concentrate around you.

If you’ve been hovering around $100K as a freelancer or consultant and can’t seem to break through, this video will show you what’s actually going wrong and what needs to change for your income to scale.

If you want help applying these ideas directly to your own business, you can use the links above to join The Freelance Formula or apply for The Positioning Sprint.