Deep Dive: Research and Discovery for Platform Products | Etsy Product Lead

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Great platform products are built on a foundation of smart research. In this webinar, learn what makes research for platform products unique—and why it’s critical for product strategy. We’ll cover practical methods to uncover insights, best practices for integrating research into development, and how PMs can use research to drive clarity, alignment, and impact.

Timestamps
1:57 - Introduction to Research and Discovery for Platform Products 🎤
4:53 - The Challenges in Platform Product Development ⚙️
5:57 - Defining Platform Products and Their Unique Value 🏗️
7:55 - The Importance of Understanding Developers and End Users 👥
9:01 - Leveraging Customer Research to Avoid Common Pitfalls 🕵️‍♀️
17:32 - Conducting Effective Customer Interviews for Platform Products 📝
25:54 - Recap: Using Research to Create Exceptional Platform Products 🔄

Meet the Speaker: Nadja Conklin, Group PM at Etsy
Nadja Conklin is an accomplished Group Product Manager at Etsy, where she leads the product strategy for web, mobile, and APIs, managing multiple cross-functional teams to create customer-first solutions. With over 10 years of experience in product management, Nadja has a proven track record of driving outcome-based success and mentoring product managers. Previously, she held leadership roles at VMware and Pivotal, where she helped define emerging APIs and workflows. Nadja is passionate about fostering collaboration, customer journey mapping, and building balanced, high-performing teams. She holds a Bachelor of Arts in French Language and Literature and Business from the University of Florida.

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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