How HelloFresh Engineered Freshness at Scale
Автор: CPG Supply Chain
Загружено: 2026-02-18
Просмотров: 1
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How does HelloFresh predict exactly how many avocados, salmon fillets, or spice packets millions of customers will need next week?
In this episode of the Supply Chain Legends Series, we break down how HelloFresh engineered one of the world’s most advanced demand-predictive fresh food supply chains — powered by subscription visibility, recipe-level forecasting, synchronized sourcing, and precision last-mile delivery.
Unlike traditional grocery retailers that rely on historical sales data and safety stock buffers, HelloFresh leverages direct customer choice data to forecast demand for perishables with remarkable accuracy. The result? Lower food waste, stronger margins, better freshness, and a structurally different operating model.
In this video, we explore:
• Why forecasting perishables is one of the hardest problems in supply chain
• How subscription models transform demand visibility
• Recipe-level planning and ingredient aggregation
• Strategic lessons for CPG and grocery leaders
HelloFresh isn’t just a meal kit company. It’s a data-driven forecasting engine redefining fresh food logistics.
If you’re in supply chain, operations, CPG, e-commerce, or strategy — this deep dive is for you.
Subscribe for more Supply Chain Legends episodes.
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