How much money can YouTubers and Instagrammers actually make from ads? 📱💰 - BBC

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Watch the BBC first on iPlayer 👉 https://bbc.in/iPlayer-Home KSI, Zoella, Alfie Deyes, Zara McDermott and Jim Chapman are among some of the biggest Instagrammers and YouTubers on the platforms but how many followers do you have?

The rise of social media has brought with it a new kind of celebrity, the digital influencer. These megastars of Instagram, YouTube, Facebook and Twitter have upended the advertising industry by converting their virtual followers into real-world currency.

How do influencers make money from YouTube and Instagram and how much can they be paid by companies to endorse a brand?

Big-name brands have flocked to online stars, paying them millions to endorse their products, but the market has been criticised as being a 'Wild West' of misleading and unregulated advertising, plugging everything from bogus diet drinks to online gambling to young audiences.

Panorama reporter Catrin Nye investigates whether companies are being up front and the impact this new form of advertising is having on consumers.

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