Shark Tank Rejected This Brand Over Packaging | Business Masterclass with Shekhar Amberkar

Описание: What really makes a product successful — the product itself or the packaging around it?
In this insightful episode of Expert Talk with Bhavya Desai, we deep-dive into the world of packaging with Shekhar M. Amberkar, Deputy Director & Head - International Packaging Center at Indian Institute of Packaging
From how Indian packaging standards work, to why some brands win purely because of great packaging, Shekhar breaks down the science, strategy, and business behind what we see on shelves every day. We also discuss patents vs trademarks, sustainable materials, quick commerce challenges, and even react to real-world examples like BIRA and FoodPharmer.
If you’re a brand owner, marketer, entrepreneur, designer, or just curious about how packaging influences buying behaviour, this episode is packed with value.

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Timestamp:
00:00 - What's coming up?
01:15 - Bhavya x Shekhar begins
02:10 - What does IIP do?
05:20 - IIP certifies every Indian product package
09:00 - BIRA collapse
10:20 - What is Successful Packaging?
13:40 - Consumers change preference due to packaging
15:00 - Successful product packages
17:00 - Shark Tank doesn't care about packaging
19:30 - Successful packaging vs successful product
22:00 - Reacting to FoodPharmer’s Protein Powder
31:00 - Can everyone replicate FoodPharmer’s packaging?
33:00 - Patent vs trademark in packaging
35:00 - Patenting a package for Bengali sweets
39:00 - Is Patenting hard?
41:30 - Oxygen barrier in food
43:00 - Things to keep in mind while designing packaging
47:00 - Recyclable & Sustainable packaging
50:00 - Quick commerce packaging
53:20 - Cost of packaging
54:40 - Materials in sustainable packaging
59:00 - Colgate’s Packaging materials
01:02:10 - Compliances & Regulations
01:04:20 - FSSAI and other bodies
01:06:30 - Where brands fail
01:08:00 - Smart packaging
01:12:20 - Norms being flouted
01:16:00 - Innovation in Pharma
01:23:20 - Final words

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▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.