Marketing Management Summary - Philip Kotler’s 15th Edition Essentials
Автор: Audiobook mastery
Загружено: 2025-01-17
Просмотров: 11
Описание:
📈 "Marketing isn’t about ads—it’s about strategic value creation."
This Marketing Management summary distills Philip Kotler’s 800-page bible into actionable frameworks used by Fortune 500 CMOs and top MBA programs worldwide.
You’ll Master:
✅ The Marketing Process Model - From R→STP→MM→I→C
✅ STP 2.0 - How segmentation/targeting/positioning works in the digital age
✅ The 4Ps → 4Cs Shift - Why customer-centricity dominates
✅ Kotler’s Growth Strategies (Market penetration vs. diversification)
✅ Real Case Studies - Apple, Tesla, and Unilever’s Kotler-inspired wins
🔥 Perfect for: Marketing students, entrepreneurs, or anyone who needs to speak the language of ROI-driven marketing.
🔔 Subscribe for more no-fluff marketing education
Tags:
marketing management, philip kotler, stp marketing, 4ps, marketing strategy, mba marketing, digital marketing, book summary, marketing framework, growth strategies,
#MarketingManagement #PhilipKotler #MarketingStrategy #STP #4Ps #BookSummary
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