Fixing a $20 Million CEO’s Personal Brand in 64 minutes

Описание: In this episode, Neel sits down with Andrew Flachner, founder and CEO of RealScout, to break down what it really takes to build a high-trust personal brand in 2026 and why the world’s biggest founders are investing in storytelling more than ever. Andrew shares how his business scaled into a multiple eight-figure company through relationships, and why launching a podcast became the most effective way to deepen connections, unlock partnerships, recruit talent, and create the kind of asymmetric opportunities that traditional marketing can’t replicate.

This hour is a dive deep into Neel’s frameworks for content strategy, including MOVE (Make them notice → Offer clarity → Vibes → Enable next step), along with tactical lessons on "news jacking", building a content team, incentivizing performance, and turning live events into content machines. If you're an entrepreneur, founder, or leader trying to grow influence without wasting time, this episode gives you the exact playbook.

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CHAPTERS:
00:00 - Andrew Flachner Intro
00:55 - Why Andrew Started His Personal Brand
03:36 - How To Start A Podcast
05:49 - How To Get More Clients
10:06 - The MOVE Framework
10:52 - Creating Engaging Content
16:50 - Punching Above Your Weight Class
18:50 - Business Application Strategies
20:38 - Viral PR Campaign: Hand Delivering Cookies
22:33 - Maximizing Event Value
26:30 - Extracting Value from Events
29:42 - Hiring Your First Content Creator
32:08 - Variable Compensation Strategies
33:11 - Performance Tracking Across Platforms
35:05 - Effective Job Descriptions
35:32 - Hiring for Performance
39:13 - Company Culture and Vibes
41:00 - Future Plans for Andrew
44:10 - Storytelling Techniques
46:40 - Doubling Down on Successful Strategies
47:29 - Transformative Moments
49:22 - Resonant Storytelling
52:56 - Enabling Next Steps
56:04 - Behind-the-Scenes Selling
58:33 - Conducting Surveys
59:15 - Focusing on Signals, Not Sales
1:00:00 - Distributing Your Content
1:02:00 - Securing More Speaking Engagements
1:03:10 - Increasing YouTube Views
1:03:31 - Understanding How RealScout Works
1:04:15 - Connecting with Andrew