Stop Playing by the Rules: Unleashing Your Inner Business Maverick

Описание: If you feel like you’re doing everything “right” in your business but still feel completely disconnected from your results, you aren’t failing—you’re likely just wearing a mask that’s suffocating your success.

In this high-energy debut episode of Beauty Business Matters, Susan Routledge sits down with the inimitable Shari Teigman, an international performance coach and creative strategist who splits her time between New York and the UK. Shari reveals the raw story behind the "Maverick" brand, moving from a high-stakes divorce and a "Stepford Wife" business model to becoming a powerhouse coach for elite entrepreneurs. This episode explores why authenticity is the ultimate competitive advantage and how to stop let the fear of success hold your business back.

SOCIALS & IMPORTANT LINKS
⁠https://susanroutledge.com⁠
⁠  / ⁠  
⁠  / beautybusinessmatters⁠  
⁠https://marketing.susanroutledge.com/...
 
SPONSORSHIP
⁠https://www.phorest.com/⁠
⁠https://share.hsforms.com/1Z3Q1VRM8TN...

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

00:00 Introduction
04:30 From Mosaics to Mavericks
09:15 The "Stepford" Business Mistake
15:20 Why Success is Scarier than Failure
20:45 The UK vs. US Entrepreneurial Mindset
27:10 First Look

HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. 
Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.
Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. 
She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.
Susan's expertise continues to shape and elevate the beauty industry worldwide.