SOMIN: Agentic AI for Automating Professional Visibility and Countering Content Homogenization

Описание: In the evolving digital economy, professional visibility on networks such as LinkedIn has become a critical determinant of career trajectory, influence, and the emerging metric of "LLM discoverability". For the general public and the research community alike, the ability to translate technical expertise into engaging market narratives is essential for professional survival. However, the vast majority of individuals lack the marketing acumen required to maintain a high-frequency, high-quality public presence. While the democratization of LLMs appears to offer a solution, these systems inherently suffer from probability maximization mechanisms that drive outputs toward the statistical mean. Consequently, standard automated systems frequently result in "lexical homogenization", where generated content becomes repetitive, generic, and devoid of the unique perspective necessary for effective personal branding. This technological limitation leads to poor content performance and fails to distinguish individual professionals from the noise of AI-generated text.

To address this deficit, we introduce SOMIN, an Agentic AI-ready marketing ideation and generation platform designed to bridge the gap between individual professional expertise and effective public communication. Unlike general-purpose generative tools, SOMIN is fine-tuned on a curated corpus of high-impact posts from leading Information Retrieval researchers. This domain-specific alignment ensures that the system does not merely generate text, but internalizes the best practices of thought leadership, allowing users to adopt a communicative style that is both professional and optimized for engagement. By deploying this system, individuals can overcome the "cold start" problem of content creation, leveraging a tool that helps them learn from leading voices while automating the production of distinct, high-value content.

During the demonstration, we will exhibit SOMIN's capability to facilitate both real-time user interaction and fully autonomous agentic workflows. Conference participants will interact with the system to ideate marketing content on the spot, utilizing the platform to analyze SIGIR themes and generate personalized LinkedIn narratives that reflect their own perspectives. Furthermore, we will demonstrate the system's "agentic readiness'' by embedding SOMIN into a Zapier-orchestrated workflow. This integration highlights a fully autonomous pipeline where the platform serves as the source of technical narrative, identifying key market tensions and automatically triggering downstream agents to schedule and publish content. This approach illustrates how the system can automate 100% of the content production process, enabling professionals to build sophisticated communication strategies on the fly and secure their visibility in an increasingly AI-mediated information ecosystem.