Why You're Losing Tenders (And How to Win More) with Larissa Cornelius

Описание: Over November and December we submitted six tenders and didn't land a single one. I blamed price, so I asked Larissa Cornelius, CEO and Chief Win Strategist, where we really went wrong. Her answer changed how I'll approach every bid from here.

Larissa Cornelius, the CEO of https://www.nfold.com/ and her team help companies win more proposals, tenders and pitches, and she has sat across the table from enough procurement teams to know exactly what gets a bid binned. It was the most practical half hour I've spent on business development this year.

In this episode:

Why compliance still knocks out more bidders than price ever does
The mistake of treating your proposal like a company profile
The difference between pricing to compete and pricing to win
Price-sensitive, functionality and quality buyers, and how each one decides
Why win rates are falling even as AI-written proposals multiply
The quickest way to lift your win rate by bidding on fewer opportunities

Chapters:
0:00 Intro
0:45 Winning Proposals and Tenders
4:11 Common Tendering Mistakes
9:09 Pricing and Value Strategy
14:31 Read and Filter Tender Requirements
17:14 Planning and Proposal Presentation
22:40 Services and Training Packages

If your business chases RFPs, RFQs or tenders, this conversation will save you weeks of wasted effort.

Get in touch with Larissa Cornelius:   / n  

Nfold: https://www.nfold.com/

Get in touch with Dylan Kohlstadt:   / dylankohlstadt  

Shift ONE B2B: https://shiftone.co.za/

#TheDKShow #Tenders #ProposalManagement #B2BSales #BusinessDevelopment