FUEL For Thought, Brand Experience: Cultural Strategies with Louise O'Reilly of Business to Arts

Описание: FUEL are proud to present the first episode in our new LinkedIn Live series: FUEL For Thought.

Throughout this series, hosted by our Director of Brand Experience Jonny Boyle, we will hear from the thought-leaders, makers, creators and game-changers in brand experience today. In this episode, we are delighted to welcome the one and only Louise O’Reilly, Chief Executive of Business to Arts; a charitable organisation that brings the business and arts worlds together through purposeful partnerships.

This discussion will take you behind the scenes of cultural strategies; the value they bring to your business and brand, and the interesting role the arts play in shaping culture. With 20 years of experience beyond her current role, Louise’s insight is truly FASCINATING; spanning art, science and technology, business and social innovation.

Whether you are a marketer, artist, cultural creator or if you are just looking to stay ahead of the curve, this is a deep dive into understanding the power of the arts to FUEL business growth.

00:00 - 01:44 - Intro
01:44 - 03:01 - What do Business to Arts do?
03:02 - 06:29 - Louise's journey
06:30 - 08:39 - The change in relationships between businesses & the arts
08:40 - 14:19 - Cultural Strategies
14:20 - 19:04 - How to maintain long-term partnerships
19:05 - 20:59 - Employee Engagement
21:00 - 23:54 - Cultural strategies for talent attraction & retention
23:55 - 25:09 - Business to Arts Awards
25:10 - 29:21 - ESB Brighter Futures Arts Fund