Key Performance Indicators in Digital Marketing for Agencies, Business Owners

Описание: Digital marketers use key performance indicators (KPIs) just like traditional marketers. KPIs let them measure the long-term performance of their marketing initiatives and compare those to their competitors’ efforts.
The following are some of the most common KPIs that marketers can use to gauge how well they’re doing:
⬛️ Click-through rate: This KPI is commonly used to measure the effectiveness of online advertising, by counting the number of people who clicked on a particular ad as a percentage of all the people who might have seen it.
⬛️Conversion rate: The conversion rate goes even further than the click-through rate to compare the percentage of people who took some desired action, such as making a purchase, to the total audience that a particular ad or promotion reached.
⬛️Social media traffic: This tracks how many people interact with a company’s social media profiles. It includes likes, follows, views, shares, and/or other measurable actions.
⬛️Website traffic: This metric tracks how many people visit a company’s website during a given time period. Among other uses, it can help companies judge how effective their marketing efforts are at driving consumers to their site.
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