Understanding Value Added Services (VAS) | Mobile Communication LectureMC VASLecture: VAS
Автор: The IT Student Hub
Загружено: 2026-01-28
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Описание:
In this lecture recording, we cover the concept of Value Added Services (VAS) in Mobile Communication. The session explains how VAS bridges service management and enhances revenue for telecom operators.
Key Topics Covered:
Staying Power in Business: Comparing the market stability of Safaricom, Airtel, and Telkom.
Managed VAS: How identifying customer needs leads to unified service operations.
Service Examples: A deep dive into Safaricom's *544# menu, Data Bundles, Okoa Jahazi, Skiza, and Bonga Points.
Benefits of VAS:
For Consumers: Superior service experience and convenience (e.g., mobile banking, entertainment).
For Providers: Increased revenue, customer loyalty, and optimized investment costs.
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