Can Private Equity Reshape the Future of MSPs with Doug Lowenthall

Описание: In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Doug Lowenthal, CEO and co-founder of MSP Fuel, to unpack what it really takes to grow and scale a business the right way. Doug shares lessons from over 25 years in the IT and MSP world, including how he built True Technology into a 7-figure operation and successfully exited in 2021. Together, they explore the difference between building a long-term “cash machine” versus preparing for a short-term liquidity event. Doug also breaks down the concept of “skinny bombing,” why private equity is reshaping the MSP space, and how leaders can protect culture while increasing profitability. If you want practical strategies for improving EBITDA, building stronger systems, and scaling with confidence, this episode is packed with insights you can apply immediately.

Quotes:

I always loved technology, but I found I really had a passion for business.

For the first decade, I worked for a lunatic myself.

Timeframe is critical because you’re always looking at what you want from X to Y by when.

Culture is what allows you to make change in the organization without resistance.

Don’t do something you wouldn’t do in the normal course of operating your business because deals can fall through.

Takeaways:

The right systems and processes are what turn a business from owner-dependent to scalable and sustainable.

Exit planning requires a different strategy than long-term growth, and your timeline determines what matters most.

Skinny bombing can boost short-term EBITDA, but it can also damage culture and raise red flags during due diligence.

Private equity activity can affect your business directly and indirectly through competitors and even your clients getting acquired.

Strong leadership, consistent communication, and intentional culture-building create trust that makes growth easier and change smoother.

Conclusion:

Doug Lowenthal delivers a powerful reminder that scaling a business isn’t just about working harder—it’s about building smarter systems that create leverage. Whether you’re focused on long-term growth or preparing for an exit, clarity around your goals and timeline shapes every decision you make. Doug’s insights on profitability, client evaluation, and building a consistent sales engine highlight the tactical steps that can immediately strengthen your business. Just as importantly, he emphasizes that leadership and culture are the foundation that allows companies to grow without burning out their people. If you’re ready to scale with confidence and build a business that holds real value, this episode is one you’ll want to revisit.

Links Mentioned:

Website: MSP Fuel: https://mspfuel.com/

Email: LinkedIn:   / douglowenthal