Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story

Описание: Are you (unintentionally) alienating your audience?

Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! 

This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.

And Ceci's story is incredibly inspiring, too.

As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience ... and when it's been haphazardly translated into English.
 
And that difference is huge.
 
When you take the time to authentically connect with your audience, they're more likely to take the action you want them to take.
 
When you don't take the time to connect with your audience?
 
At best, they'll ignore the message. At worst? They'll think negatively of the brand.

Listen now for pro tips on building deeper connections.
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Mentioned in the Episode
Cici’s LinkedIn Profile
  / maria-cecilia-alvarez-340710136  
Cici’s Portfolio Site
https://www.hispanicopywriter.com/
Top Tips for Wildly Effective Pitching
https://filthyrichwriter.com/top-tips...
Fight These 10 Fears with a Systematic Process
https://filthyrichwriter.com/fight-th...

Related Links
Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
https://filthyrichwriter.com/empoweri...
How Do You Write for Translations?
https://filthyrichwriter.com/copywrit...
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Chapters:

00:00 Meet bilingual copywriter Cici Alvarez
00:50 From Venezuela to Colorado: Cici’s story
02:10 Transitioning from teaching to creative writing
03:04 Discovering the Comprehensive Copywriting Academy
04:28 Realizing writing can be a career
06:12 Sending the first invoice and getting paid
06:51 Cici’s system for finishing the course
08:32 Landing transcreation clients in LA and Phoenix
09:54 Translation vs. culturally nuanced transcreation
11:39 Comparing English and Spanish messaging strategies
14:11 Caring for and including your audience
16:54 Overcoming immigrant and language-based fears
19:21 Handling imposter syndrome and loud doubts
23:19 Pitching strategies for introverted copywriters
26:53 Life update: Freedom from the 9-to-5
29:40 Advice for beginning copywriters: Start now
32:06 The power of expert feedback
33:42 How to contact and hire Cici
34:12 Wrap Up