Samuel Attah-Mensah on Adapting to New Media Trends in Ghana

Описание: #SamuelAttahMensah #ChannelOneTV #CitiFM #NewMedia #TraditionalMedia #MediaEvolution #GhanaMedia #MediaLeadership #MediaStrategy #digitaltransformation

Samuel Attah-Mensah, Managing Director of Channel One TV and Citi FM, discusses the impact of new media on traditional media. He emphasizes that while new media cannot be fought, aligning with it is crucial to build bridges and maximize the opportunities for both platforms.


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