Naming Rights + Jersey Patches as Full-Funnel Media, Not Just Sponsorship | MASB Winter Summit 2026
Автор: Marketing Accountability Standards Board
Загружено: 2026-02-26
Просмотров: 16
Описание:
Collegiate naming rights are evolving, and jersey patches were just approved. What used to be considered prestige signage or logo placement is now becoming something far more powerful: a fully integrated performance channel embedded inside universities and their surrounding communities.
At MASB Winter Summit 2026, Ray Katz, President of Media and Business Intelligence and Co-Founder at Collegiate Sports Management Group, presented "The Next Performance Channel: Naming Rights + Jersey Patches as Full-Funnel Media, Not Just Sponsorship," reframing naming rights and jersey patches as full-funnel media ecosystems — connecting broadcast exposure, campus presence, digital engagement, student and alumni networks, and local market activation into a single, accountable growth platform.
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#sponsorship #sportsmarketing #marketingaccountability
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