July 2025 Level UP | The Future of Diving: Billion-Dollar Market, Retail Tips & DEMA 2025

Описание: The Level Up Podcast by Scuba Diving Industry Magazine dives into the latest scuba industry trends, dive retail strategies, and DEMA 2025 insights with an incredible lineup of contributors. Hosted by Greg the Divemaster from ScubaRadio, alongside William Cline and Britain Cline, this episode is packed with travel stories, safety innovations, retail advice, and professional growth strategies for dive pros.

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🌊 What’s Inside This Episode:

🌍 Industry Market Size – U.S. diving valued at $1 billion, global dive industry topping $8 billion.
💡 Mission, Vision & Values – How to craft statements that attract and retain customers. (Cathryn Castle Garcia). https://www.clearstorycoach.com/
🔥 Burnout Prevention – Tools and tips to help dive pros manage peak season stress (Shelli Hendricks). https://bluehorizon.coach/
🏋️ ScubaFit® Training – Add fitness as a profit center in your dive business (Gretchen Ashton). https://www.scubafit.com/
🛠 The “Big Three” Gear Sales – Why regulators, BCDs, and computers keep divers diving (Jeff Cinciripino). https://www.seact.org/
🎓 Training with Attitude – Building safer, conservation-minded divers through education (Dr. Alex Brylske). http://www.oceaneducationinternationa...
🧪 Nitrox Analyzer Standards – Why casual gas analysis is dangerous & how to fix it (Joel Silverstein). http://www.joelsilverstein.com/
📡 New Tech Spotlight – First dive test of Garmin’s Descent S1 Buoy with SubWave sonar (Gil Zeimer). https://zeimer.com/
🏪 Real-world dive retail lessons: Michael Connors & Rachel Scott of American Dive Zone https://americandivezone.com/

With DEMA 2025 in Orlando fast approaching, now’s the time to prepare your dive shop, training program, and travel packages. Whether you’re a dive retailer, travel operator, instructor, or manufacturer, this podcast delivers the insights you need to thrive.
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#DiveMarketing #ScubaBusiness #DEMA2025 #ScubaIndustry #scubapodcast
00:00 – Intro: Welcome to Level Up Podcast with Greg the Divemaster
01:00 – Travel Updates: Whale sharks in Maldives, hammerheads in the Azores, Grenada & Palau dives
01:45 – DEMA 2025 Preview: Orlando show planning, giveaways & Live from DEMA series
04:00 – Industry Market Size: U.S. scuba industry at $1B, global industry at $8B+
05:40 – Crafting Mission, Vision & Values: Connecting with customers (Cathryn Castle Garcia)
08:40 – Value Statements: Safety, stewardship, adventure & service
10:30 – Clear Marketing Messages: Authenticity that attracts divers
12:45 – DEMA Education Package: Why training sessions are worth it
13:40 – Garmin Descent S1 Buoy Spotlight: SubWave sonar & new dive tech
17:40 – First Impressions: Testing sonar, navigation, and diver safety features
19:45 – Author Insights: Gil Zeimer on covering Garmin’s breakthrough technology
22:30 – Heatmaps & Underwater Messaging: Post-dive mapping & diver-to-diver communication
24:30 – The “Big Three” Gear Sales: Regulators, BCDs & computers keep divers diving (Jeff Cinciripino)
28:40 – Training Divers with Attitude: Dr. Alex Brylske on education & conservation mindset
33:00 – Peak Season Burnout: Shelley Hendricks on preventing exhaustion in dive pros
36:00 – ScubaFit® as a Profit Center: Gretchen Ashton on health, fitness & business growth
40:00 – Nitrox Analyzer Standards: Joel Silverstein on accurate gas analysis for diver safety
44:30 – Industry Reflection: Willie Cline on journaling & tactical advice for operators
46:00 – Next Issue Preview: Palau group travel, liability series, safety stop discussions
48:30 – Retail Spotlight: Michael & Rachel Scott of American Dive Zone share shop ownership lessons
55:00 – SOPs & Partnerships: How clear systems help dive shops thrive
59:30 – Digital Marketing Growth: Social media, automation & email drip campaigns for dive retailers
1:03:30 – Advice to New Dive Shop Owners: Lessons learned & avoiding pitfalls
1:06:00 – Expansion Plans: Growth strategies, partnerships & the next generation of dive shop owners
1:08:00 – Closing Thoughts: Preparing for DEMA 2025 & future of the industry
1:10:00 – Wrap-Up: Thanks to contributors & ScubaRadio plug