“Bots Buying from Bots”: The Automation Wave No One’s Ready For
Автор: Tech Talks
Загружено: 2026-02-13
Просмотров: 4
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We’ve accepted AI as a copilot, but Channing Ferrer (Chief Revenue Officer and CEO of the Americas at Brevo) argues we are rapidly approaching the era where software executes entire workflows without human intervention.
In this episode, Channing details a future of "bots buying from bots, bots selling to bots" and explains why the US mid-market is the new battleground for scale-ups and unicorns, whilst warning that to survive the automation wave, marketers must evolve into "Go-To-Market Engineers."
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