Aaron Dignan Digital Isn't Software, It's a Mindset

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Aaron Dignan: Digital Isn't Software, It's a Mindset

About this presentation

The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?

Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”

About Aaron Dignan

Aaron Dignan dressed up like a superhero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent and based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Estée Lauder on their future in an increasingly technophilic world. Aaron’s first book, “Game Frame: Using Games as a Strategy for Success,” was released in 2011.


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.