Chris Pereira · President · C17 Media

Описание: This video follows the development of a print operation in Toronto that evolved from print brokering into complete in-house manufacturing over more than a decade. What began with basic commercial print needs gradually expanded into wide-format production, vehicle graphics, and specialized automotive and motorsport applications.

The conversation explains why depending on external vendors became a limitation—particularly around scheduling, consistency, and accountability—and how bringing production in-house changed both operational control and long-term planning. Growth happened incrementally, through measured investments in equipment, space, and people rather than rapid expansion.

A significant part of the discussion focuses on workflow and automation. As job volumes increased and margins tightened, software became critical to meeting timelines and controlling costs. The video outlines how imposition is handled using Ultimate Tech software, where layouts are automatically generated based on material type, sheet or roll size, flute direction for corrugated work, and production method. This reduces manual intervention, material waste, and ink usage, while improving repeatability across jobs.

Ultimate Tech is shown as one component in a broader workflow that also includes web-to-print, ERP, preflighting, and accounting systems. Rather than being implemented all at once, the workflow was built piece by piece, with adjustments made over time as requirements became clearer. The video also addresses early limitations, the evaluation of alternative solutions, and why the final setup reflects practical production needs rather than theoretical efficiency.