Building a Successful Retail Media Network | Interview with Rami El-Khateib of OMNIYA and BUZZ
Автор: DISPL
Загружено: 2025-11-26
Просмотров: 66
Описание:
Omniya is an independent retail media network that sells advertisements in supermarkets in Palestine. Rami and his team partnered with various supermarket chains that already had screens installed, but no ability to sell and run external ads. Then he installed DISPL Kits with Sensors and started using real-time targeting and content view analytics as the main selling point for advertisers. This offer persuaded many international brands to try the new format and it quickly got successful. Omniya screen network grew rapidly to 30 screens with plans of additional expansion to neighboring cities and countries.
Read about OMNIYA case: https://displ.com/case-studies/omniya...
Contact DISPL: [email protected]
00:00 - Introduction
01:15 - Rami presents his company
10:30 - Attempt to sell DISPL
13:00 - Finding the gap in the market
19:10 - Passing 100% ROI in one month
25:15 - Why OMNIYA is successful
29:30 - Plans for the future
33:00 - How to approach supermarkets
39:45 - What to do if retailers don't have screens
50:15 - About renting out DISPL kits
56:00 - Rami's opinion on DISPL
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