Building an Automotive Apparel Brand | Ben Schmidt of Finding Full Throttle

Описание: This episode of Coachin’ N Cars features Ben Schmidt, the founder of Finding Full Throttle and the mind behind brands like 3 Pedal Society and Anti Racing Racing Club.

Ben’s path into apparel wasn’t linear. Before hoodies and hats, he spent years in the automotive world through Creative Rods, working in classic car restoration. What started as sharing car content online eventually forced a bigger question: What’s the business here? That question led to merch, early missteps with dropshipping, and a turning point where Ben decided that if his name was on it, the quality had to match the culture.

In this conversation, Ben and Ren talk about building a brand for car enthusiasts without chasing hype, why community matters more than volume, and how his thinking around ownership, selling cars, and emotional attachment has changed over time. They also dive into manual transmissions, investment cars, and the difference between owning something and actually enjoying it.

This episode is part business, part car culture, and a reminder that the best brands tend to come from people who actually live the thing they’re building.

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🔗 Exit Momentum - Ren Flickinger
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🔗 Finding Full Throttle - Ben Schmidt
   / @findingfullthrottle   https://findingfullthrottle.com/

Entrepreneurs In Cars

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