Why was aespa’s “Hot Mess” so successful?

Описание: #aespa #hotmess #smentertainment

In anticipation of aespa’s upcoming comeback, “WHIPLASH,” let’s reevaluate why their Japanese debut, “Hot Mess,” was so successful (despite its decidedly mixed reception from international stans).

Check out my video about MEOVV’s “MEOW” here:    • Is MEOVV's "MEOW" lowering the bar for Kpo...  
Check out my video about LE SSERAFIM’s “CRAZY” here:    • Is LE SSERAFIM's "CRAZY" a bit... fishy?  

If you want to learn more about and/or discuss the SM boycott (which I fully respect but am not personally participating in, as explained at length in the video), please visit @dearyoongi ‘s video on the topic:    • How the dangerous entitlement of netizens ...  

And I’m completely serious, btw: If you give me grief about not boycotting SM, I will stream Whiplash five times. And maybe I’ll even order a Frappuccino to sass you extra hard. Don’t try me.

Timestamps:
00:00 – Warning
00:20 – Introduction
00:41 – Chapter One: The Song
03:07 – Chapter Two: The Concept
05:33 – Chapter Three: The Audience
06:17 – Chapter Four: The Future

Hi, welcome to @overthinkingkpop. My name is Amy and I make video essays about – you guessed it! – Kpop. My goal is to create informative and accessible content designed to both introduce new fans to Kpop as well as enhance existing stans’ appreciation via thoughtful analysis and recommendations.

[ATTRIBUTIONS]
Live2D model by CikaNindya – etsy.com/shop/CikaNindya
Cyberpunk backgrounds and streaming overlays by PopScream – etsy.com/shop/PopScream
Cyberpunk backgrounds by VTubeVisions – etsy.com/shop/VTubeVisions
Cyberpunk backgrounds by MotionVibe – etsy.com/shop/MotionVibe
Disco lights asset by TokyoArtTreasures – etsy.com/shop/TokyoArtTreasures

[RECORDING EQUIPMENT] (Note: I make a small affiliate commission off of these links)
Microphone: FIFINE M8 – https://amzn.to/3NySkmM
Microphone stand: FIFINE BM88 – https://amzn.to/3UhuBv0
Pop filter: AOKEO-Pop – https://amzn.to/3Ywb0Ka
Headphones (dynamic stereo): Sony MDR-7506 – https://amzn.to/40d0KHY
Headphones (Bluetooth): Sony WF-1000XM4 – https://amzn.to/3NyvED2
Digital piano (88-key, weighted): Donner DDP-300 – https://amzn.to/3YgqO22
Apple iPad Pro 11 (1st Gen, 512GB, wifi) – https://amzn.to/3BKqEZd
GoPro Hero8 Black – https://amzn.to/3BSdb1C

[EDITING TOOLS]
Audacity – available for free download at audacityteam.org
ClipGrab – available for free download at clipgrab.org
Canva – available for free use online at canva.com
CapCut (desktop) – available for free* download at capcut.com
Freeform (iPad) – available for free in the Apple app store
Live2D (desktop + iPad) – available for free* download in the Apple app store and Steam
Logic Pro (iPad) – try it for free in the Apple app store
Procreate (iPad) – available in the Apple app store
Vbridger (desktop) – available for download on Steam ($9.99 very well spent)
*Full disclosure: Can be free, but I pay for the Pro versions for the extra features, which I think are worth it!

[ADDITIONAL RESOURCES]
Font: Mango Dream – available at creativefabrica.com/product/mango-dream-2/
Emojis: getemoji.com
Royalty-free stock photos: pexels.com
Royalty-free stock videos: vecteezy.com
Royalty-free stock images, videos, and music: pixabay.com
Royalty-free stock images, videos, and music: mixkit.co
Royalty-free stock images and graphics: rawpixel.com

I will never gatekeep any element of my video production process. If you have any questions about a piece of equipment I use or are curious about what program or feature was implemented for any given video element, just ask!