How To Control People (Part 1): Humans Avoid Pain

Описание: Knowing how to control people can lead to power, prestige, and wealth. In this series, we take a look at inherent human motivations and how they can be used to manipulate one another.

Part 2 -    • How To Control People (Part 2): Humans Nee...  
Part 3 -    • How To Control People (Part 3): Humans Lik...  

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Sources:
https://en.wikipedia.org/wiki/Hedonic...
http://www.bbc.com/news/magazine-3209...
http://www.wisegeek.org/what-is-the-p...
http://archive.boston.com/news/local/...
http://www.macmillanlearning.com/cata...
http://web.mit.edu/curhan/www/docs/Ar...
http://journals.sagepub.com/doi/abs/1...