Capturing Authentic Customer Stories - James Lustenader
Автор: Testimonial Hero
Загружено: 2022-03-08
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Watch full episode: • James Lustenader - Are Your Customer Video...
How do you capture authentic customer voice in your B2B marketing?
Make sure your customer is putting themselves out there as they truly are, because the audience will relate to them so much better.
If the audience feels that the customer is reading from a script, it’s not going to be as effective because it will come across as inauthentic.
Ensure that your customer feels at ease in front of the camera.
You can start by asking them questions like:
• What’s your favorite part of the product?
• What’s your favorite feature?
• What gets you the most excited?
Avoid asking something like, “What are the success metrics you’re seeing by using our product?”
You want to get your customers talking about what they know and love in your product; that’s when the authentic voice comes out.
Also, make sure the customer knows who you are, and attempt to connect with them on a personal level, so they feel safe speaking bluntly.
When your customer speaks from their heart into the camera, they will say what they truly feel and believe.
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Featuring James Lustenader on State of Customer Storytelling - Episode 16
http://testimonialhero.com/podcast
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