Basis 2026 Political Advertising Bootcamp: Winning with YouTube

Описание: Political Advertising Strategy, Targeting & Ad Formats Explained

YouTube has grown into the largest political video platform in the US. In this session of the Basis 2026 Political Advertising Bootcamp, our experienced Campaigns & Causes team breaks down exactly how to win with YouTube advertising in the 2026 election cycle—from ad formats and targeting strategy to compliance and cost considerations. It’s your practical playbook for running political, advocacy, ballot initiative, or issue-based campaigns. Watch now to learn how to build smarter, more efficient YouTube campaigns.

Speakers:

• Sean Duggan - VP of Campaigns & Causes, Basis
• Robert Kurtz - Business Outcomes Partner, Basis (Google Premier Partner expert)
• A.J. Carrillo - Senior Account Lead, Campaigns & Causes, Basis

What You’ll Learn in This Video:

• Why YouTube dominates political ad spend
• The difference between Video Reach vs. Video Views campaigns
• Skippable vs. Non-Skippable ads (and when to use each)
• YouTube Select, YouTube TV, and premium inventory explained
• How YouTube Shorts fits into political strategy
• Audio ads and podcast opportunities inside YouTube
• Targeting capabilities—and limitations—for political advertisers
• Congressional district geo-targeting
• Google Ads political verification requirements
• What drove CPM increases in 2024—and what to expect in 2026

Connect with Basis at https://basis.com/connect.