Decoding the single biggest structural shift in Media | The Insighter Co - Lab series

Описание: The latest edition of The Insighter Co-Lab Series features Kartik Sharma, Group CEO, Omnicom Media Group, in conversation with Sonali Krishna, Editor, Brand Equity, as they unpack the changing dynamics of modern media.

This masterclass on media transformation and consumer behaviour explores how the industry has evolved from a business of placement and reach into an ecosystem driven by immediacy, interaction, and real-time consumer feedback — where understanding audience response has become central to every brand conversation.

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