What is Showrooming? | Omnichannel Retail
Автор: YOUR RETAIL COACH (YRC)
Загружено: 2022-12-31
Просмотров: 590
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Omnichannel Retail - • What is Omnichannel Retailing? | Omnichann...
Are you a Brick & Mortar Brand and worried about Showrooming? Showrooming refers to the practice of consumers visiting a physical store to browse and try out products, but then ultimately making their purchase online. This is perceived as a challenge by brick-and-mortar stores, as they are losing the sale to an online competitor. However, there are ways that physical stores can combat showrooming and turn it into an opportunity by having an online presence offering free home delivery or loyalty discounts. These stores can also offer exclusive in-store deals or promotions, provide excellent customer service, or offer value-added services like personal styling or alterations. By finding ways to differentiate their in-store experience, retailers can make showrooming work in their favor and drive sales.
And last but not the least, offline retailers are adopting an omnichannel approach where they now not competing but complementing their offline to online sales.
#retail #explore #retailstore #youtubeshorts #ytshorts #business #businesscoaching
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