Stop Selling. Your Buyers Aren't Buying That Way Anymore.
Автор: Noriko Yokoi
Загружено: 2026-02-24
Просмотров: 32
Описание:
The sales funnel had a good run. But it was built for a buyer that doesn't exist anymore.
Today, 60–70% of the decision is already made before your team gets a call. Buyers are deep in research in places you'll never see — private Slack channels, peer DMs, community forums.
That's the dark funnel. And that's where your deal is actually getting decided.
In this video I break down what modern B2B buying actually looks like, and what the teams winning right now are doing differently.
If your go-to-market is still built around a funnel, this one's for you.
#salesfunnel #darkfunnel #aida #customerjourney #aisearch #gtm
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