Fundraising Events: How to Actually Make Money

Описание: This video outlines 8 high-impact donor retention strategies nonprofits should implement immediately after a fundraising event to boost donor engagement, stewardship, and long-term giving. While fundraising events can be costly and labor-intensive, these post-event tactics help maximize ROI and build sustainable donor relationships.

Key Donor Retention Strategies:
1. Personalized Thank Yous – Send customized thank-you messages within 24–48 hours. Include the donor’s name, specific gift amount, and the impact of their donation.
2. Share Impact Stories – Reinforce donor value by sharing real-life beneficiary stories via email, social media, and your website.
3. Analyze Donor Data – Go beyond total revenue. Track metrics like new vs. repeat donors, gift upgrades, and event-to-donor conversion rates.
4. Maintain Ongoing Communication – Implement a year-long donor communication plan to keep supporters informed, not just solicited.
5. Celebrate Donor Milestones – Recognize birthdays, gift anniversaries, and giving thresholds with cards or shoutouts.
6. Evaluate Event ROI – Factor in hidden costs like staff time and opportunity costs from not prioritizing major gifts fundraising.
7. Segment Donor Follow-Up – Tailor outreach to first-time donors, repeat donors, and major donors with different messaging and levels of engagement.
8. Engage Senior Leadership – Involve your CEO, board members, or executive team in personally thanking key donors or hosting exclusive recognition experiences.

0:00 Intro
0:58 Strategy 1
4:44 Strategy 2
8:02 Strategy 3
9:52 Strategy 4
12:19 Strategy 5
15:18 Strategy 6
17:47 Strategy 7
20:14 Strategy 8

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PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact.

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