You Are the Brand: Separating Identity from Company with Angie Geffen
Автор: Marketing Academy
Загружено: 2026-02-08
Просмотров: 19
Описание:
You are the brand, not the company you work for.
In this episode of The Marketing Academy Podcast, host Yitzy Tannenbaum sits down with Angie Geffen, VP of Corporate Marketing at Deal Hub, to discuss how to build a powerful personal brand within massive global corporations.
💡 You'll learn how to:
✨Identify "big rock" projects that create real company impact
✨Define your unique value proposition
✨Use internal influencers to echo your personal brand
✨How to approach interviews
✨Balance your passion for your company with your own identity
⏱️ Timestamps
00:00 - Intro
04:28 - How to stand out in a company of 250,000 people
07:05 - Identifying your "big rocks" and subject expertise
13:47 - Communicating your brand to leadership and influencers
22:17 - Planning for your next role while starting a new one
31:07 - Quantifying brand impact in interviews
40:32 - Final thoughts: You are the brand
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