Episode 59: Direct Sales, Authenticity, and the Future of Author Marketing

Описание: In this episode of ‪@TheAuthorNextDoor‬ , Cassie Newell and Angela Haas break down author marketing trends for 2026 and what writers should be prioritizing in the year ahead. From authenticity to direct sales, they explore how the marketing landscape is shifting — and how indie authors can adapt without burning out.

They reflect on what worked in 2025, what didn’t, and why 2026 is shaping up to be the year of community building and stronger reader relationships. The conversation dives into content repurposing, in-person events, marketing tools, and practical strategies for building momentum with clarity instead of overwhelm.

In this episode, they discuss:

📌 Why 2026 is the year of direct sales for authors
📌 How authenticity strengthens reader loyalty and trust
📌 Repurposing content to maximize visibility and save time
📌 Leveraging in-person events to build real community
📌Tools and systems that simplify long-term marketing strategy

Resources mentioned in this episode:
Milanote – https://milanote.com/
Repurpose.io – https://repurpose.io/
Written Word Media – https://writtenwordmedia.com/
Author XP – https://authorxp.com/
Crewfiction-
https://l.gourl.es/l/151d0af4f3b6d686...

This episode is especially helpful for indie authors who want to market smarter in 2026, strengthen reader relationships, and build sustainable systems that support both creativity and sales.

💬 Question of the Week:
What marketing shift are you focusing on in 2026 — visibility, community, or direct sales?

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🎙️ More about the podcast ➡ https://theauthornextdoor.com/

📬 Exclusive content ➡ https://bit.ly/49hvRVp

🗺️ Connect with the hosts:
Angela Haas – https://ahaaswrites.com/

Cassie Newell –
Romance 🩷 https://ckdarling.com/
Young Adult 🧚 https://authorcmnewell.com/

🔑 Keywords: author marketing, 2026 trends, authenticity, direct sales, community building, marketing tools, book promotion, social media, in-person events, back matter, indie authors, self-publishing

#authorgoals #theauthornextdoor #indieauthors #authorproblems