Your DIY PR Approach Is Wrong | Here's Why

Описание: Many founders try public relations once, see little traction, and mistakenly conclude it doesn't work. This video explains that it's often the approach, not PR itself, that fails, emphasizing that PR is a system.

We break down common mistakes in DIY public relations campaigns and highlight the importance of strategic planning and relationship building over ineffective mass emailing. Learn how to avoid these pitfalls and build a successful pr campaign that helps with reputation management.

PR isn’t random. It’s a system. And when you understand how that system works, you stop chasing coverage and start controlling the narrative.

Learn how to fix common PR mistakes, build a repeatable public relations strategy, improve media pitching, strengthen journalist relationships, and turn earned media into long-term brand authority and PR ROI.

If you're interested in hiring a publicist or a PR team? See below:

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CHAPTERS
0:00 – Why DIY PR Campaigns Fail (Public Relations Strategy Breakdown)
0:26 – Pitfall #1: No Clear PR Story or Media Angle
1:00 – Pitfall #2: No PR System or Consistent Outreach
1:35 – Pitfall #3: Poor Media Pitching Habits
2:15 – Pitfall #4: No Journalist Follow-Up Strategy
2:44 – Pitfall #5: No Media Relationships in PR
3:15 – Pitfall #6: Quantity Over Quality in PR Outreach
3:45 – Pitfall #7: Ignoring PR Amplification After Coverage
4:19 – Pitfall #8: Bad PR Timing & Editorial Cycles
4:43 – Pitfall #9: No Credibility or Press Proof
5:14 – Pitfall #10: Quitting PR Too Soon
5:39 – How Professional PR Teams Actually Succeed
6:12 – PR as a System: Turning Media Coverage Into Authority