Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness
Автор: DeepIntent
Загружено: 2026-02-03
Просмотров: 3
Описание:
Reaching patients with rare diseases takes more than broad reach; it takes precision, empathy, and smart data. In this episode, Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization, and Web Analytics at Pfizer, joins us to discuss how data-driven marketing can make a life-changing impact.
Kate shares how her team uses audience insights and analytics to connect with hard-to-reach populations, reduce waste, and design campaigns that truly serve patients. She dives into what it really means to “meet people where they are,” navigate bias in data, and balance rigor with curiosity in every campaign.
It’s a conversation about using data with purpose and how precision makes marketing more meaningful for patients.
Also available on Apple Podcasts, Spotify, Amazon Music, and wherever you listen to your favorite shows.
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