From Hype to Help: Putting Physicians at the Center of AI & Digital Health

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AI and digital health technologies promise to transform clinical care--but for many physicians short on time, the buzz can feel disconnected from day-to-day practice. Physicians are primarily focused on patient care, yet they are increasingly expected to engage with new tech or tech that simply is not working for them.  

We need to start meeting physicians where they are. 

This AMA STEPS Forward® webinar is designed to help cross-functional stakeholders, including developers, administrators, and decision-makers, understand what physicians truly need to successfully interact with and trust digital innovations. Expert speakers will share practical perspectives on aligning technology with clinical workflows, building confidence in new tools, and ensuring digital solutions deliver real value for both physicians and patients.  

Speakers:
Margaret Lozovatsky, MD, FAMIA
VP of Digital Health Innovations
American Medical Association

David Rhew, MD
Global Chief Medical Officer & VP Healthcare
Microsoft

00:00 Introduction and Webinar Overview
01:37 Introduction of Speakers David Rhew, MD and Margaret Lozovatsky, MD, FAMIA
01:55 Learning Objectives
02:57 Key Physician Sentiments Across Digital Health & AI
04:55 Adoption and Barriers of Digital Tools
09:37 Introducing the AMA Center for Digital Health & AI
10:22 David Rhew, MD's on Physician Enthusiasm and Rapid Adoption of AI
14:24 How to Define Physician-Led Innovation
19:06 Technology Companies and Their Collaboration with Physicians
23:28 Promising AI and Digital Health Use Cases
29:09 Guidance for Clinicians on Selecting Tools
32:09 Actionable Takeaways and Audience Q&A
43:19 Conclusion and AMA AI Resources

CME Information:
https://edhub.ama-assn.org/steps-forw...

Accreditation Statement: The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
Designation Statement: The AMA designates this Other/Blended Learning activity for a maximum of 0.75 AMA PRA Category 1 Credit(s)™️. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to: 
0.75 Medical Knowledge MOC points in the American Board of Internal Medicine's (ABIM) Maintenance of Certification (MOC) program; ​
0.75 Self-Assessment points in the American Board of Otolaryngology - Head and Neck Surgery's (ABOHNS) Continuing Certification program; 
0.75 MOC points in the American Board of Pediatrics' (ABP) Maintenance of Certification (MOC) program; and 
0.75 Lifelong Learning points in the American Board of Pathology's (ABPath) Continuing Certification program 
0.75 Credit towards the CME Requirement(s) of the American Board of Surgery's Continuous Certification program

It is the CME activity provider's responsibility to submit participant completion information to ACCME for the purpose of granting MOC credit. 

CME Disclosure Statement: Unless noted, all individuals in control of content reported no relevant financial relationships. If applicable, all relevant financial relationships have been mitigated.

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