General Mills Business Summary
Автор: Business Summaries
Загружено: 2024-08-11
Просмотров: 690
Описание:
General Mills is a global food company headquartered in Minneapolis, Minnesota, known for producing a wide range of consumer food products.
The company’s portfolio includes well-known brands such as Cheerios, Nature Valley, Betty Crocker, and Blue Buffalo, covering categories like cereals, snacks, meals, and pet foods.
General Mills generates revenue primarily through retail sales in grocery stores and online platforms, with cereals like Cheerios being significant contributors.
The company’s target market includes consumers of all ages, from children to adults, and retailers worldwide.
Key competitors include Kellogg, Nestlé, and The Kraft Heinz Company, making the food industry highly competitive.
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