Bringing the Google Maps Platform Awards 2025 to life | The Round Table at Laetro

Описание: Welcome to The Round Table at Laetro. Up for discussion today: Google Maps Platform Awards 2025.

Join Community Keeper, Bianca Brown, and a selection of the Laetro Creative Team behind the first ever Google Maps Platform Awards. Guest Creatives and Team Lead include Agus Claver, Chini Spano, Rafael Parratoro, and Sergio Iovanovich.

About The Round Table at Laetro -
The Round Table is a place for creatives to discuss their recent Laetro projects, industry trends, challenges, other projects they’re working, and what they are looking forward to in creative industries, and beyond.

Follow Laetro -
  / laetro_  
  / laetro  
https://www.laetro.com/

Follow Agus Claver - Art Director, Designer
  / agusclaver  
https://www.behance.net/agustina_claver

Follow Chini Spano - Creative Director, Art Director
  / chini.spano  
  / agustina-chini-spano-50451847  
https://www.chinispano.com/

Follow Rafael Parratoro - Augmented Reality Artist
  / parratoro  
  / parratoro  
https://www.parratoro.com/

Follow Sergio Iovanovich - Team Lead
  / sergioiovanovich  

Follow Bianca Brown - Community Keeper & Talent Seeker
  / __i3ianca  
  / i3ianca  
https://www.creatorbianca.com/

Chapters -
0:00 Introduction
2:28 Sergio describes Google Maps Platform Awards, overarching project goal
4:48 Agus explains which Google Maps graphic elements appear in project, new graphic elements added
8:24 Chini leads us through process of producing GMP Awards trophy
12:09 Rafael illustrates challenges and successes in producing trophies with embedded optical art
14:39 Creative team discusses the challenges and solutions throughout this nearly year long project
19:52 How were the GMP Awards 2025 marketed across channels?
22:08 Rafael talks creating optical art vs creating optical art inside trophy
25:29 Sergio discusses winners unboxing trophies on social media
26:07 Sergio highlights how Laetro’s creative ecosystem deftly solves unique challenges
27:59 What are you looking forward to?